IDaaS - Myth & Reality
The IT industry is known for having one of the best marketing strategies…less about companies developing techniques that would solve real problems and more about creating “Hype” awareness. Make customers believe they have a problem that the technology can solve. Real problem solving is about listening to what your customers need not what you want them to believe they need.
Take Single Sign On. Most companies need Single Sign On. But not just a sign on tool. Customers need a solution that is comfortable to use and has the comprehensiveness of a User Lifecycle Management solution that would address all applications and most use cases (not just the simple hype use case). It should be an efficient and simple way that not only manages access, it also creates a good governance system. Customers ask for a decent authentication system, integration to other technologies such as mobile device management and a solution that is affordable, quick to deliver and reasonably customizable.
ILANTUS listens and IDaaS> is the response. This is the solution that addresses what customers want and need rather than “what technologists make them think they want.”